- Build content strategies, keyword strategies and link building to help increase company website rankings on search pages.
- Research and build keyword sets for SEO.
- Coordinate with the Content team to build SEO standard content for the website.
- Research and analyze the business's products/services, analyze customers and competitors to build an SEO strategy.
- Coordinate with the Technical department to build a website that supports SEO standards.
- Propose changes/improvements in website structure, content, linking as well as other factors to optimize SEO effectiveness.
- Track, evaluate and monitor SEO results.
- Report work results to Marketing Manager