• Conceptualize and produce content:

• Participate in developing creative ideas and producing content for multi-channel communication campaigns (Facebook, Instagram, TikTok, Website,...).

• Responsible for planning channel content direction

• Responsible for brainstorming and creating content for various formats, including blog posts, social media posts, video scripts, email marketing, website content, and other project materials

• Edit and optimize content (articles, images, videos, infographics) suitable for each platform.

• Implement content plan:

• Plan detailed content and implement articles and promotional campaigns as required.

• Ensure content is consistent with brand direction and on schedule.

• Coordinate with relevant departments:

• Work with design, media, and other departments to develop ideas into finished products.

• Monitor content production and assist with quality assurance.

• Monitoring and analyzing performance:

• Track content effectiveness through metrics (interactions, reach, conversion rates, etc.) and make recommendations for improvement.

• Periodic content performance reports.