1. Branding

• Develop plans for the ROBOTNEXT brand and sub-brands based on the company's strategic positioning and goals.
• Build and manage a consistent brand identity system across communication channels, products and markets.
• Research and evaluate competitor brands and market trends to optimize positioning strategy.

2. Implement Digital Marketing activities

• Build and manage digital marketing campaigns (SEO, SEM, Google Ads, social media, Email Marketing).
• Develop omnichannel advertising and communication programs to develop the Vietnamese domestic market and support recruitment.
• Measure and optimize ROI on digital platforms.

3. Applying technology and AI to Marketing

• Develop and apply AI tools to collect, analyze and exploit customer and market data.
• Optimize customer experience through AI-driven content and personalized marketing messages.
• Promote MarTech solutions (Marketing Automation, Data Analytics) to optimize costs and improve campaign performance.

4. Team and budget management

• Recruit, train and develop Marketing team.
• Plan budgets, control costs and report on the effectiveness of marketing campaigns

5. Partner coordination and management

• Work with agencies/freelancers, media and technology partners to implement Branding and Digital Marketing projects.
• Coordinate with Sales and Product Management departments to ensure consistent brand messaging.