WHAT YOU WILL BE DOING:

Social Media Management:

• Set up and manage social media accounts (Facebook, Twitter, LinkedIn, Pinterest, YouTube, etc.).
• Develop and maintain a social media content plan and posting schedule.
• Create, schedule, and publish posts, including status updates, videos, photos, and tweets.
• Promote pages and grow account followers through strategic engagement.
• Track performance metrics and generate social media analytics reports.
• Respond to comments, messages, requests, and mentions while moderating interactions.
• Upload and optimize YouTube videos with relevant tags.
• Organize and maintain YouTube playlists for better content visibility.
• Develop and execute social media promotional strategies.
• Participate in groups by joining, creating, and engaging in discussions.
• Manage social media tools (Hootsuite, Tweet Deck, etc.).
• Monitor link performance using tracking tools (eg, Bit.ly).
• Ensure social media accounts are promoted across marketing materials, websites, blogs, and email signatures.

Email Marketing:

• Oversee email marketing platforms (HubSpot, Zoho, etc.).
• Maintain and update subscribers and lead lists.
• Create and schedule promotional email campaigns.
• Send follow-up emails to nurture leads and improve engagement.
• Manage and update email autoresponders.
• Design and distribute email newsletters.
• Proofread and optimize email content for clarity and impact.
• Monitor and respond to email inquiries.
• Track and report on email marketing performance.

WHAT WE ARE LOOKING FOR:

Qualifications & Experience:

• Bachelors degree in marketing, Communications, Digital Media, or a related field (preferred but not required).
• 2-3 years of experience in social media management and email marketing.
• Familiarity with digital marketing trends, best practices, and audience engagement strategies.

Technical Skills:

• Proficiency in social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, TikTok).
• Experience with social media management tools (Hootsuite, Buffer, Tweet Deck, etc.).
• Hands-on experience with email marketing software (HubSpot, Zoho, Mailchimp, etc.).
• Basic knowledge of SEO, content marketing, and online advertising.
• Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.).
• Understanding of link tracking tools (Bit.ly, UTM parameters).
• Graphic design skills (Canva, Adobe Photoshop, or similar tools) are a plus.
• Basic video editing skills (for YouTube and social media) are an advantage.

Soft Skills:

• Strong written and verbal English communication skills.
• Strong time management and organizational skills.
• Ability to work independently and collaboratively in a team.
• Adaptability to fast-changing digital trends.